Niki Jacob - Advertising Art & Design Instructor

Graphic Design I: Illustration, Art & Design

6 reviews
Enrolled: 21 students
Duration: 10 hours
Lectures: 5
Video: 9 hours
Level: Freshman MP2

This course is an introduction to using principles of composition, color, and design. Students will work to identify and define the vocabulary of the elements and principles of design as well as create artwork illustrating their understanding. 

Elements that will be covered are Line, Shape, Form, Value, Color, Type, and Texture.
The principles covered are Balance, Unity, Contrast, Emphasis, Alignment, and Rhythm.

Color Theory establishes the basic understanding of composition, color, and the elements of design. Three basic categories of color theory will be explored: the color wheel, color harmony, and the context of how colors are used. Upon gaining a visual awareness and critical observation of color, the student will be better equipped to problem-solve in the visual media marketplace.

The illustration part of the course is designed to introduce the field of illustration and media. The student will develop their use of the elements and principles and work to convey a story or describe a point of view. Students will also engage in creating a variety of illustrations with varied media from layouts to finished pieces. Students will create artwork using black and white media, and interpret people, places, and things using illustration and design. 

Students will also learn about Graphic Design history and related careers along with the Gestalt Principles of Psychology and how they pertain to design. Students will learn how the formal design process and how to develop preliminary thumbnails and sketches. Appropriate professional work habits will be stressed.

Unit 1: Introduction to Graphic Design

1. An Introduction to Graphic Design: Shape & Line

By focusing on the visual communicative fundamentals of art and design, in combination with creative thinking and problem solving as opposed to technology, this course aims to prepare you to be lifelong learners able to thrive as the methods of information communication and consumption continue to change. 

1. Line & Shape: Thumbnails, Roughs, and Comps
2. Visual Elements of Design Texture and Color

If you are planning on becoming an illustrator of any sort, creating texture in digital media will be a vital skill. Especially if you’re going into game design. For fine artists, texture is still important since depicting textures realistically is a skill that some artists never develop.

2. Texture and Color: Thumbs, Roughs, and Comps

Unit 2

1. 2D Design Basics

Graphic designers use basic design elements like points, lines, and planes, as compositional strategies like Gestalt, and color to make dynamic and expressive symbols and objects to communicate in effective and memorable ways.

2. 2D Basic Case Study
3. What are Points, Lines, and Planes?
4. Observing Points, Lines, and Planes in the Environment
5. Self-Expression with Points, Lines, and Planes
6. Abstract Notan
7. Notan Assignment
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