Niki Jacob - Advertising Art & Design Instructor

Principles of Advertising: Introduction to Animation, Multimedia

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Enrolled: 1 student
Duration: 10 hours
Lectures: 17
Video: 9 hours
Level: Sophomore

This course serves as an introduction to animation, multimedia, and advertising design. Students will be introduced to Adobe Illustrator and After Effects in order to complete the class.

Certification is not required to complete this class.

This class will include advertising principles and procedures, as well as the handling of basic tools and equipment to develop technical skills and artistic confidence. Students will focus on the development of a design concept from thumbnails and roughs to final marker/computer development. An emphasis will be put on typography and client presentation. Students will also be introduced to creative problem-solving skills, refining those skills through analyzing design problems, developing distinctive concept statements, and then creating and refining designs that demonstrate that concept. Students will be introduced to the production and publishing of digital media and to the digital world of multimedia. Students will create slideshows, presentations, web designs, graphics, and animations.

Unit 1 Basic Elements of Advertising

1
Lesson 1: Recalling Basic Design Principles
30m

Designers use design principles to evaluate and inform the consistency and visual hierarchy of their design. Put into action, design and typographic principles can then be used to make sure designs reach an intended target audience and/or meet the goals of a company or individual.

2
Lesson 2: Sustainable Design
20m

Sustainable design seeks to reduce negative impacts on the environment, and the health and comfort of building occupants, thereby improving building performance. The basic objectives of sustainability are to reduce the consumption of non-renewable resources, minimize waste, and create healthy, productive environments.

3
Mini 4 Question Design Quiz
4 questions
4
National Association of Conservation Districts (NACD) Poster Contest

Unit 2 Intro to Typography Design

1
Lesson 1: Typography Design Principles
45m

Good typography is imperative to any situation where you want to transmit an idea to another person via text — such as a website, blog post, magazine ad, interface, billboard, or newsletter.

2
Typography Case Study
3
Lesson 2: Why is Visual Hierarchy Important?
45m

Visual hierarchy refers to the arrangement and presentation of elements within a composition. Visual hierarchy is important in design because it defines the importance and sequence of elements within a composition. It influences the order in which your audience views your content. Order can significantly impact comprehension, impact, and value. 

4
Lesson 3: Don’t forget about Visual Weight
45m

Every element on a page exerts a visual force that attracts the eye of the viewer. The greater the force, the more the eye is drawn.

These forces also appear to act on other elements, imparting a visual direction to their potential movement and suggesting where you should look next.

5
Typography-Centric Poster Design
6
Mini Quiz

Unit 3 Parts & Types of a Grid

1
Layout Design
45m

Graphic design layout refers to the way in which we arrange the elements on a page which make up the content of a design. The aim of layout is both to convey the message correctly and to present information in a logical, coherent way making the important elements stand out.

2
Parts of a grid assignment 
3
Types of Grids
45

As stated earlier grids help you align objects on a page whether it's an ad, an article in a magazine, or even a simple illustration. You probably have been using grids without even realizing it. Now it's time to learn about the Types of Grids with some examples so you can see just how they have been used.

4
Types of Grids Assignment
5
Parts & Types of Grids Quiz

Unit 4 Elements of an Ad

1
Elements of a Ad
45

Advertising is distinguished from other forms of graphic design because it has the highest degree of persuasive intent. An ad must stimulate sales or motivate desire.

A good advertisement can present your product to new eyes. They include a clear and specific offer, along with information about how readers can act on that offer. In order to maximize your investment, include all of these elements in your advertisement.

2
Elements of an Ad Investigation

Unit 5 Types of Page & Print Layouts

1
Types of Page & Ad Layout
45

When talking about a page layout, graphic designers often employee distinguished layouts according to their preferences. Types of layout can be classified as magazine layout, advertising layout, static, dynamic, adaptive or responsive.

In case you’re a graphic artist, user interface designers for websites, interior designer, fashion designer, or a motion graphic artist; you ought to have sound understanding of these terms i.e. what they mean and when each type of layout should be used. 

2
Types of Layout Investigation
3
Project: Print Ad Design Creation
4
Elements & Layouts of an Ad Quiz

Unit 6 Motion Graphics

1
Motion Graphics vs Animation
45

Motion graphics are compositions of moving text and images that tell a story over time. They’re extremely effective at communicating short messages about a product or service, as the movement brings the message alive.

2
1.1 The Case Study Animation vs Motion Graphics
3
1.2 Motion Graphics Analysis
4
Stage 1 & 2: Research, Define & Plan
45

All motion graphics sequences need to tell a story. It’s not just about animating some visuals. It’s about building information and making a specific point.

5
2.1 Creating the Creative Brief
6
Stage 3: Ideate & Create: The 12 Principles of Animation
45

As motion graphics use animation to move text and images around the screen, it’s important to understand animation principles.

We’ll work with the 12 principles of animation. These were originally created by two of Walt Disney’s animators and have been used as the basis of every form of animation since. They can really help our animations come alive with expression and personality.

7
3.2 The Mood Board
45

Thinking about your motion graphic for the new Infuse energy drink, we asked ourselves how we want our audience to feel.

In order to get the feeling across, we use a mood board.

The goal is to narrow down your visual theme to a focused, distilled mood that will be conveyed by your finished product. 

It’s not a rough draft of your project — it’s more like a brainstorming collage.


8
3.2 Mood Board creation
9
3.3 The Script and Storyboard
45

Consider the story for the audience you’re trying to reach. You need to write the script detailing what will be shown. The script doesn’t necessarily need to be read — it can list the messages that will appear on the screen. Once you have your script, you can start to visualize it during the storyboard phase. 

This is when you bring together the script and visuals and start to see the final product take shape. 

10
3.3 Storyboard Creation
11
3.4. The Styleframe
45

A style frame is a single frame or image that depicts the look and feel of a motion design project. Style frames are essentially concept images designed by the animator to give you a sense of what the animation might look like. 

It’s a visual representation of what a motion piece will look like prior to any animation. You should try to make the frame a dynamic composition. A style frame defines the visual pattern of a motion design project.


12
3.4 Styleframe creation
13
Stage 4 Prototype
45

In animation and filmmaking, a keyframe (or keyframe) is a drawing or shot that defines the starting and ending points of a smooth transition.

14
The Coffee Shop 30s Motion Graphic
15
Stage 5, & 6 Test and Evaluate
45

After your partner answered the questions. Are there any revisions that need to be done? At this point. Do them. Review your work and, when you’re happy with it, export the video.

16
5.1 Round Robin Review Worksheet