This course serves as an introduction to animation, multimedia, and advertising design. Students will be introduced to Adobe Illustrator and After Effects in order to complete the class.
Certification is not required to complete this class.
This class will include advertising principles and procedures, as well as the handling of basic tools and equipment to develop technical skills and artistic confidence. Students will focus on the development of a design concept from thumbnails and roughs to final marker/computer development. An emphasis will be put on typography and client presentation. Students will also be introduced to creative problem-solving skills, refining those skills through analyzing design problems, developing distinctive concept statements, and then creating and refining designs that demonstrate that concept. Students will be introduced to the production and publishing of digital media and to the digital world of multimedia. Students will create slideshows, presentations, web designs, graphics, and animations.
Designers use design principles to evaluate and inform the consistency and visual hierarchy of their design. Put into action, design and typographic principles can then be used to make sure designs reach an intended target audience and/or meet the goals of a company or individual.
Good typography is imperative to any situation where you want to transmit an idea to another person via text — such as a website, blog post, magazine ad, interface, billboard, or newsletter.
Visual hierarchy refers to the arrangement and presentation of elements within a composition. Visual hierarchy is important in design because it defines the importance and sequence of elements within a composition. It influences the order in which your audience views your content. Order can significantly impact comprehension, impact, and value.
Every element on a page exerts a visual force that attracts the eye of the viewer. The greater the force, the more the eye is drawn.
These forces also appear to act on other elements, imparting a visual direction to their potential movement and suggesting where you should look next.
Graphic design layout refers to the way in which we arrange the elements on a page which make up the content of a design. The aim of layout is both to convey the message correctly and to present information in a logical, coherent way making the important elements stand out.
As stated earlier grids help you align objects on a page whether it's an ad, an article in a magazine, or even a simple illustration. You probably have been using grids without even realizing it. Now it's time to learn about the Types of Grids with some examples so you can see just how they have been used.
Advertising is distinguished from other forms of graphic design because it has the highest degree of persuasive intent. An ad must stimulate sales or motivate desire.
A good advertisement can present your product to new eyes. They include a clear and specific offer, along with information about how readers can act on that offer. In order to maximize your investment, include all of these elements in your advertisement.
When talking about a page layout, graphic designers often employee distinguished layouts according to their preferences. Types of layout can be classified as magazine layout, advertising layout, static, dynamic, adaptive or responsive.
In case you’re a graphic artist, user interface designers for websites, interior designer, fashion designer, or a motion graphic artist; you ought to have sound understanding of these terms i.e. what they mean and when each type of layout should be used.
Motion graphics are compositions of moving text and images that tell a story over time. They’re extremely effective at communicating short messages about a product or service, as the movement brings the message alive.
All motion graphics sequences need to tell a story. It’s not just about animating some visuals. It’s about building information and making a specific point.
As motion graphics use animation to move text and images around the screen, it’s important to understand animation principles.
We’ll work with the 12 principles of animation. These were originally created by two of Walt Disney’s animators and have been used as the basis of every form of animation since. They can really help our animations come alive with expression and personality.
Thinking about your motion graphic for the new Infuse energy drink, we asked ourselves how we want our audience to feel.
In order to get the feeling across, we use a mood board.
The goal is to narrow down your visual theme to a focused, distilled mood that will be conveyed by your finished product.
It’s not a rough draft of your project — it’s more like a brainstorming collage.
Consider the story for the audience you’re trying to reach. You need to write the script detailing what will be shown. The script doesn’t necessarily need to be read — it can list the messages that will appear on the screen. Once you have your script, you can start to visualize it during the storyboard phase.
This is when you bring together the script and visuals and start to see the final product take shape.
A style frame is a single frame or image that depicts the look and feel of a motion design project. Style frames are essentially concept images designed by the animator to give you a sense of what the animation might look like.
It’s a visual representation of what a motion piece will look like prior to any animation. You should try to make the frame a dynamic composition. A style frame defines the visual pattern of a motion design project.
In animation and filmmaking, a keyframe (or keyframe) is a drawing or shot that defines the starting and ending points of a smooth transition.