Unit 1: Introduction to Graphic Design

The Elements of Design: Shape, Line

Because we are focusing on the design process and not actually the elements of design we are going to be doing a couple of exercises to get you used to the design process. So to begin, let’s learn about four Visual Elements of Design: Shape, Line, Texture and Color.

DELIVBERABLES:

Students must accomplish the following:

    1. THUMBNAILS: Create 8 thumbnail sketches for each of the four assignments. 
      1. Each box should be about 2”x2” or 1.5” x 2”. You do not user a ruler. These are fast sketches, so they are not neat or detailed.
      2. Evaluate your with work with another student and determine which three ideas are the best.
    2. ROUGHS: Then, using marker comp paper, create three rough sketches for each of the four exercises. 
        1. A rough is drawn more neatly and with more care than a thumbnail, and can be started in pencil and completed with a black marker
        2. A rough should be half the size of the final design concept depending on the size of the final. 
        3. For this assignment let’s make our roughs 4”x4” in size. 
        4. Evaluate your rough sketches, use the same process as above to select the one you think is best.
    3. DESIGN COMP: Create a single, neatly executed comprehensive design for each of the four assignments. 
    4. Final Comps will be turned into Google Classroom.

Assignment 1: Line
STEPS:

  1. In your sketch book use one piece of paper to sketch small ideas. 
  2. Using a pencil, draw a variety of lines with varying thickness and distance from each other across the thumbnail box. Repeat for each thumbnail boxes. Experiment with as many different types of line as you can think of—thick, thin, wavy, dotted, etc.
  3. You should create 8 unique thumbnails, then evaluate your with work with another student, and select the three strongest sketches. What makes a strong idea could be composition, great movement, eye-catching contrast, or a host of other qualities.
  4. Then, getting a piece of marker comp paper, develop the three chosen thumbnail sketches into a more developed design (roughs). (Show the client-teacher)
  5. When your roughs are complete, evaluate your with work with another student and select the one strongest rough.
  6. With your strongest chosen rough, you can now create your final comp on a clean sheet of plain letter-size paper. This should be a neatly executed comprehensive design, working first in pencil and then finishing the comp in black marker. (Show the client-teacher)

Assignment 2: Shape
STEPS:

  1. In your sketch book use one piece of paper to sketch small ideas. 
  2. Using a pencil, draw four shapes that have similar qualities (e.g. four geometric shapes or four organic shapes) in each thumbnail box.
  3. You should create 8 unique thumbnails, then evaluate your with work with another student, and select the three strongest sketches. What makes a strong idea could be composition, great movement, eye-catching contrast, or a host of other qualities.
  4. Then, getting a piece of marker comp paper, develop the three chosen thumbnail sketches into a more developed design (roughs). (Show the client-teacher)
  5. When your roughs are complete, evaluate your with work with another student and select the one strongest rough.
  6. With your strongest chosen rough, you can now create your final comp on a clean sheet of plain letter-size paper. This should be a neatly executed comprehensive design, working first in pencil and then finishing the comp in black marker. (Show the client-teacher)

Assignment 3: Texture
STEPS:

  1. In your sketch book use one piece of paper to sketch small ideas. 
  2. Using a pencil, draw different textures (e.g. a cross hatched basket weave or a “sandy” texture made of closely drawn dots) in each thumbnail box
  3. You should create 8 unique thumbnails, then evaluate your with work with another student, and select the three strongest sketches. What makes a strong idea could be composition, great movement, eye-catching contrast, or a host of other qualities.
  4. Then, getting a piece of marker comp paper, develop the three chosen thumbnail sketches into a more developed design (roughs). (Show the client-teacher)
  5. When your roughs are complete, evaluate your with work with another student and select the one strongest rough.
  6. With your strongest chosen rough, you can now create your final comp on a clean sheet of plain letter-size paper. This should be a neatly executed comprehensive design, working first in pencil and then finishing the comp in black marker. (Show the client-teacher)

Assignment 4: Color
STEPS:

  1. In your sketch book use one piece of paper to sketch small ideas..
  2. Using a pencil, draw 8 different abstract patterns in each thumbnail box. Make different use of line, shape, and texture, and that create different focal points for the viewer.
  3. Once you have 8 unique thumbnails in pencil, apply two contrasting colors of the purest hue (e.g. purple as opposed to violet red, green as opposed to yellow green) to your thumbnails. What would happen if the colors overlap, or how the design might change if you leave certain areas white?
  4. With your two colors applied, evaluate your with work with another student, selecting the three sketches you feel are the strongest.
  5. Then, getting a piece of marker comp paper, develop the three chosen thumbnail sketches into a more developed design (roughs). In each rough, use different hues of your chosen colors (e.g. adding violet red to purple, or lime to green) to create a sense of motion or energy, calm or stillness in each design.(Show the client-teacher)
  6. When your roughs are complete, evaluate your with work with another student and select the one strongest rough
  7. With your strongest chosen rough, you can now create your final comp on a clean sheet of plain letter-size paper. This should be a neatly executed comprehensive design, working first in pencil and then finishing the comp in black marker. (Show the client-teacher)