What do you have to do to SELL your brand?
A style guide is a document that references how your brand should be handled and look in various media such as online, in print and broadcast, focusing on the:
Visual
Grammar
Tone
Word usage
Point of view
Put another way, your brand style guide will be the be all, end all of how anyone handling your brand should treat it when publishing content for your brand on the web or in print.
