Niki Jacob - Advertising Art & Design Instructor

Principles of Advertising: Introduction to Animation, Multimedia

6 reviews
Enrolled: 1 student
Duration: 10 hours
Lectures: 5
Video: 9 hours

This course serves as an introduction to animation, multimedia, and advertising design. Students will be introduced to Adobe Illustrator and After Effects in order to complete the class.

Certification is not required to complete this class.

This class will include advertising principles and procedures, as well as the handling of basic tools and equipment to develop technical skills and artistic confidence. Students will focus on the development of a design concept from thumbnails and roughs to final marker/computer development. An emphasis will be put on typography and client presentation. Students will also be introduced to creative problem-solving skills, refining those skills through analyzing design problems, developing distinctive concept statements, and then creating and refining designs that demonstrate that concept. Students will be introduced to the production and publishing of digital media and to the digital world of multimedia. Students will create slideshows, presentations, web design, graphics, and animations.

Unit 1 Basic Elements of Advertising

Lesson 1: Recalling Basic Design Principles

Designers use design principles to evaluate and inform the consistency and visual hierarchy of their design. Put into action, design and typographic principles can then be used to make sure designs reach an intended target audience and/or meet the goals of a company or individual.

Lesson 2: Sustainable Design

Sustainable design seeks to reduce negative impacts on the environment, and the health and comfort of building occupants, thereby improving building performance. The basic objectives of sustainability are to reduce the consumption of non-renewable resources, minimize waste, and create healthy, productive environments.

Mini 4 Question Design Quiz
4 questions
National Association of Conservation Districts (NACD) Poster Contest

Unit 2 Intro to Typography Design

Lesson 1: Typography Design Principles

Good typography is imperative to any situation where you want to transmit an idea to another person via text — such as a website, blog post, magazine ad, interface, billboard, or newsletter.

Typography Case Study
Lesson 2: Why is Visual Hierarchy Important?

Visual hierarchy refers to the arrangement and presentation of elements within a composition. Visual hierarchy is important in design because it defines the importance and sequence of elements within a composition. It influences the order in which your audience views your content. Order can significantly impact comprehension, impact, and value. 

Lesson 3: Don’t forget about Visual Weight

Every element on a page exerts a visual force that attracts the eye of the viewer. The greater the force, the more the eye is drawn.

These forces also appear to act on other elements, imparting a visual direction to their potential movement and suggesting where you should look next.

Principles of Advertising: Typography Design Project
Mini Quiz