Unit 1 Basic Elements of Advertising

Lesson 2: Sustainable Design

Sustainable design seeks to reduce negative impacts on the environment, and the health and comfort of building occupants, thereby improving building performance. The basic objectives of sustainability are to reduce the consumption of non-renewable resources, minimize waste, and create healthy, productive environments.

The video your about to watch is a TedTalk starring Eric Benson. Eric received his BFA in graphic and industrial design from the University of Michigan at Ann Arbor in 1998. His work professionally has been focused on creating enriching digital experiences on the web and  environmentally friendly for his print and packaging material. 

Sustainable design principles include the ability to:

  • optimize site potential;
  • minimize non-renewable energy consumption;
  • use environmentally preferable products;
  • protect and conserve water;
  • enhance indoor environmental quality; and
  • optimize operational and maintenance practices.

Utilizing a sustainable design philosophy encourages decisions at each phase of the design process and will reduce negative impacts on the environment and the health of the occupants, without compromising the bottom line. It is an integrated, holistic approach that encourages compromise and tradeoffs. Such an integrated approach positively impacts all phases of a building’s life cycle, including design, construction, operation, and decommissioning.

To learn more about Eric Benson and his company Re-nourish head to https://re-nourish.org/