Principles of Advertising: Introduction to Animation, Multimedia
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Course sections

Section 1
Unit 1 Basic Elements of Advertising
1
Lesson 1: Recalling Basic Design Principles
30m
Section 2
Unit 2 Intro to Typography Design
1
Lesson 1: Typography Design Principles
45m
2
Typography Case Study
3
Lesson 2: Why is Visual Hierarchy Important?
45m
4
Lesson 3: Don’t forget about Visual Weight
45m
5
Mini Quiz
Section 3
Unit 3 Parts & Types of a Grid
1
Layout Design
45m
2
Types of Grids
45
3
Parts & Types of Grids Quiz
Section 4
Unit 4 Elements of an Ad
1
Elements of a Ad
45
2
Elements of an Ad Investigation
Section 5
Unit 5 Types of Page & Print Layouts
1
Types of Page & Ad Layout
45
2
Types of Layout Investigation
3
Project: Print Ad Design Creation
4
Elements & Layouts of an Ad Quiz
Section 6
Unit 6 Motion Graphics
1
Motion Graphics vs Animation
45
2
1.1 The Case Study Animation vs Motion Graphics
3
1.2 Motion Graphics Analysis
4
Stage 1 & 2: Research, Define & Plan
45
5
2.1 Creating the Creative Brief
6
Stage 3: Ideate & Create: The 12 Principles of Animation
45
7
3.2 The Mood Board
45
8
3.2 Mood Board creation
9
3.3 The Script and Storyboard
45
10
3.3 Storyboard Creation
11
3.4. The Styleframe
45
12
3.4 Styleframe creation
13
Stage 4 Prototype
45
14
The Coffee Shop 30s Motion Graphic
Section 7
Unit 7 Web Design & Bloggins
1
1. The Fundamentals of Website Layout
45
2
2. Effective Website Layout
3
3. Typography in Web Design
45
4
4. Parts of a Website
45
5
5. SiteMaps
45
6
Final Unit Assignment

Photography Challenges

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