How to choose the right logo color

Discover the psychology of color and use our logo color discovery tool to find the best one for your business. Get ready to attract customers and boost your brand.

Every color has a meaning and a personality, and that’s why selecting the right logo color can make or break your business.

Let’s find you the perfect logo color!

How does color work?

Color is everywhere, and whether you know it or not each color you encounter gives you an emotional experience. Green and blue evoke a feeling of calm, and yellow makes you feel upbeat (and hungry).

Understanding the psychology of color can be a valuable asset for designers and entrepreneurs when choosing brand colors. Choosing the right colors means your audience will instantly know who you are, what you do, and what you’re about. And—no joke—the wrong colors can drive them away.

Each color speaks to a different aspect of the consumer. Green elicits peace and well-being. Pink is feminine with a touch of luxury. Brown is an earthy color associated with stability (doesn’t hurt that it’s the color of coffee, too). Successful businesses use color meaning and psychology to influence a consumer’s brand experience.

What colors work best for you?

Just like colors, your brand has a personality of its own, and consumers go after products that match their own personalities. Defining your brand personality helps customers make purchasing decisions, and it helps you target the right people.

So, what’s your brand personality? Start by asking yourself these six questions:

Gender: Is my brand traditionally masculine or feminine?
Tone: Is my brand playful or serious?
Value: Is my brand luxurious or affordable?
Time: Is my brand modern or classic?
Age: Is my brand youthful or mature?
Energy: Is my brand loud or subdued?

Your answers will give you an idea of your brand personality, and we’ll use that to see what color works best for you.

Stay trendy!

Design trends change every year. While it’s impossible to update your brand’s color palette after every Times Square ball drop, just being aware of the latest color trends can do your brand some good.

This vibrant, mellow coral color inspires warmth, optimism, and joy.

That doesn’t mean you should change your entire logo to Living Coral, but consider using it as an accent on your website and marketing materials so your audience knows you’re on-trend.

What are your industry colors?

Now that you have a sense of your brand personality colors, see where you fit in your industry.

Some industries lean toward certain colors. Tech favors blue and retail chooses red, agriculture goes with green. You can play it safe and join the crowd, or take a risk and do your own thing.

Over the rainbow? Go with your gut.

Here’s your big takeaway: the best logo color for your business is the one that fits your brand. Most of the time that means following the psychology of color will give you our best guess of the perfect color that matches your business.

But if you’re looking at your logo color and thinking, “That just doesn’t feel right…” Then, it’s time for a gut check. If you’ve always wanted a red logo, then, dang it, get yourself a red logo! Just remember the emotions that your customers will bring to their experience with your business.

About the Author

Niki Jacob

I’m Niki Jacob and I started Virtual Art Instructor to help my students grow & make a lasting impact on the world. I own a branding agency, a hosting company, and a design blog and I love to help students in the trades and people build brands – in a strategic way. I am what the industry calls a brand designer, strategist, educator, business coach, and the founder of One World Campus, a branding & design agency that doubles as an industry-leading blog.

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Hot

How to choose the right logo color

How does color work?

What colors work best for you?

Stay trendy!

What are your industry colors?

Over the rainbow? Go with your gut.

About the Author

Niki Jacob

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